"MAKE IT POP" STICKERS
BRIEF:
"Make it Pop"
MY ROLE:
- Designed stickers using Photoshop and Illustrator
- Assisted with copy ideation
CONCEPT/IDEA:
The idea behind this design was turning something negative into a positive using humour. A common reoccurring theme we noticed through experience was people making "fun" of their exes. We chose to take the idea of a scarecrow and replace its purpose with the insight gathered from about consumers and their ex partners, allowing people to customize a scarecrow to look like their ex. It engages the audience and is a fun, lighthearted way to poke fun at their past experiences.
Version 1
Version 2
"ELARIO" RESTAURANT BRANDING
BRIEF:
Design 2 menu covers and a storyboard for an Italian restaurant using scenes and objects provided.
Create a custom, hand-drawn logo mark for the restaurant menu cover.
IDEA/CONCEPT:
My design strategy for this campaign was to "follow the aroma". I used scenes and objects to further support the feel of aroma customers would get from eating at this restaurant, as everything is made from the finest quality ingredients.
Menu Covers
Menu Cover
Wine List Cover
Storyboard
